Blind box, as its name suggests, is a box with invisible content, which usually contains the peripherals of animation film and television works, or dolls designed by designers alone. The reason why it is called a blind box is whatsapp database because there is no label on the box, and you can only know what is inside when you open it after you buy it. Blind boxes, formerly known as Japanese lucky bags, were introduced into China in the form of collection cards in whatsapp database the early 1990s, and were all the rage; with the rise of trendy toys, merchants integrated trendy IP figures with lucky bags, and blind boxes came into being; Now the blind box industry is in a booming period.
The products in the blind box are the knickknacks in the picture below. 1. The upstream and downstream of the blind box industry is a very whatsapp database complete industrial chain The blind box industry industry chain consists of upstream IP creation, product generation, midstream operation and promotion, and downstream whatsapp database product sales. The upstream IP production and creation is the key, and excellent blind box IP can attract consumers more quickly and expand brand awareness; Take Bubble Mart as an example, the upstream IP creation,
One is that they have their own independent original IP like MOLLY, and also have a joint IP with Naruto; the midstream operation and publicity, there are promotion operations like IP station The downstream sales are composed of online and whatsapp database offline sales channels, offline sales include physical stores, robot stores, and online channels are mainly Taobao, Tmall, Xianyu, etc.; 2. After reading the industry chain, look at the market size According to @MobTech data report, my country's blind box industry will usher in at least five years of whatsapp database rapid growth. It is expected that the market size of blind box industry will double to 30 billion yuan in 2024;